Leadership in
the face of crisis

The crucible of crisis does not develop your leadership. It reveals it. When your crisis skillsets are revealed, are you confident you’ll like what you see?

About Bill Coletti

A Leader in Reputational Resilience

Bill is a reputation management, crisis communications and professional development expert, keynote speaker,Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management.

He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns.

Reputational Resisilence 

25 Years of Global Experience Managing High Stakes Issues for Fortune 500 Companies

Bill previously co-led the Global Risk Management and Crisis Communications Practice for Hill+Knowlton Strategies. He was also a senior strategist for Public Strategies in the Austin, TX , Los Angeles, CA and Orlando, FL offices, where as a member of the senior management team he was responsible for the firm’s growth strategy.


Companies Bill Has Empowered

Critical Moments: The New Mindset of Reputation Management

A company owns its brand; the public owns its reputation. The words of communities, customers, and critics can help or harm your business’s standing with the public. While not all crises can be avoided, your company’s reputation can be managed with an empowering, strategic framework designed to proactively maintain your image before.

In Critical Moments, corporate communications expert Bill Coletti reveals how you can build reputational excellence through meeting the needs and expectations of the public. He takes you step-by-step through his Four A’s—Awareness, Assessment, Authority, and Action—that will help you develop your company’s situational understanding, research agenda, operational risks, and action plan to recover and grow your reputation.

Missed customer expectations can seriously damage a company. Bill Coletti provides a logical management framework for the least manageable aspects of today’s corporations.

What Bill’s Past Clients Have Say

I’ve had the opportunity to work side-by- side with Bill during high stakes crisis of all stripes. I can say unequivocally, if you’re in a fox hole you will want Bill by your side.



Dan Bartlett

Executive Vice President, Corporate Affairs Walmart

For any organization today, reputation has never been more critical or less stable. Bill Coletti offers deep experience and plain-spoken wisdom that will help you understand the stakes, navigate the challenges, and make smart decisions while everyone is watching.

John McGrath

Senior Vice President, Communications & Marketing, The College Board

Crisis hits you when you least expect it. Bill’s years of experience and calming disposition truly helped us through a crisis and his thought process on reputation management is second to none. I would highly recommend Critical Moments to CEOs.

John Keating

President Business Operations and Supply Chain Protein Enterprise, Cargill

In a crisis you want a battle-tested veteran. And you want someone like Bill Coletti who can not only put out the immediate fire, but help ensure there is no long-term damage to a firm or individual’s reputation. Coletti learned it all the hard way, in the trenches. You can learn all the easy way by picking up Critical Moments.

Mark McKinnon

Creator and co-host of Showtime’s The Circus, and former media advisor to George W. Bush and John McCain

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