When your leadership skill sets are revealed in the face of crisis are you confident you’ll like what you see?

Anyone can lead on a good day, but your reputation is impacted by your failures more than your success. How you respond reveals who you are as a leader.

Bill Coletti empowers leaders and companies to confidently face reputation challenges head on with speed, conviction, and integrity. Every presentation combines engaging storytelling with battle tested expertise delivering actionable strategies for leaders and their advisors.

Bill has more than 25 years of global experience managing high-stakes issues for Fortune 500 companies as well as winning global political campaigns.

About Bill

Bill is a reputation management, crisis communications and professional development expert, keynote speaker,Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns.

Bill previously co-led the Global Risk Management and Crisis Communications Practice for Hill+KnowltonStrategies. He was also a senior strategist for Public Strategies in the Austin, TX , Los Angeles, CA and Orlando, FL offices, where as a member of the senior management team he was responsible for the firm’s growth strategy. Additionally, he provided senior counsel in crisis management, corporate communications, and reputation defense to numerous clients, such as Target Corporation, The Home Depot, Xerox, Nuclear Industry Association, and Freeport MacMoRan.


  • Bill’s session was instructive, provocative, and memorable. He emphasized how everything we do builds our reputation as a leader, and of course by extension, impacts our institution. He kept us engaged and enthralled with his wit and with his wisdom. I look forward to hearing him again in the future.
    Dr. Linda C. Young
    President, Wallace Community College
  • Today’s professional communicators need to know exactly what the stakes are and how to handle not only a crisis but the messaging that results, and Bill covers it all. Perhaps more important was the preparation he put into our presentation, ensuring ahead of time that he knew his audience and how best to tailor his remarks to cover their specific issues. Spot on.

    Geoff Oldfather
    President, G&T Communicators’ Association.
  • Bill's session may have been the best we have ever had! His skillful performance received an overwhelmingly positive response from our attendees.

    Bill Mullowney
    Program Chair, Community College Conference on Legal Issues
  • Our attendees raved about Bill’s presentation. We hope to have more opportunities to work together in the future.

    Kyra Douglas
    Senior Director, Global Regulatory Affairs, Plastics Industry Association
  • Bill’s level of experience was evident in his frank and insightful comments. Attendees were continuing to discuss some of his points in the weeks following the event.

    Lisa Maxwell
    President, WCA


Audience’s Bill has empowered

Private Companies Conferences and Associations
American Express  (5+) Large Public Power Council  (2)
AT&T  (5+) National Community College Conference on Legal Issues
Home Depot PR News Week
Target National Rural Electric Cooperative Association  (NRECA)
Plastics Industry Association  (PLASTICS)
Cargill National G&T Communicators Association
Mitsui & Co. Austin Public Relations Society of America  (PRSA)
Northwell Health Women Communicators of Austin  (WCA)

Private Companies

American Express (5+)
AT&T (5+)
Home Depot
Mitsui & Co.
Northwell Health

Conferences and Associations

Large Public Power Council(2)
National Community College Conference on Legal Issues
PR News Week
National Rural Electric Cooperative Association(NRECA)
Plastics Industry Association (PLASTICS)
National G&T Communicators Association
Austin Public Relations Society of America(PRSA)
Women Communicators of Austin (WCA)
Arizona G&T Annual Conference
Alabama Community College System Presidents Association ( ACCSPA)

Critical Moments: The New Mindset of Reputation Management

Available Now on Amazon.

A company owns its brand; the public owns its reputation. The words of communities, customers, and critics can help or harm your business’s standing with the public. While not all crises can be avoided, your company’s reputation can be managed with an empowering, strategic framework designed to proactively maintain your image before.

In Critical Moments, corporate communications expert Bill Coletti reveals how you can build reputational excellence through meeting the needs and expectations of the public. He takes you step-by-step through his Four A’s—Awareness, Assessment, Authority, and Action—that will help you develop your company’s situational understanding, research agenda, operational risks, and action plan to recover and grow your reputation. Missed customer expectations can seriously damage a company. Bill Coletti provides a logical management framework for the least manageable aspects of today’s corporations.




If you have questions or would like to know more about working with Bill Coletti, please contact Megan Skiles at mskiles@kith.co.